Event agency

A comprehensive solution for business automation in the event industry

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The solution is created using Simbioz EMS on the Odoo Community/Enterprise Edition platform

Main functional features

Event management

  • Planning and organising events of various formats (concerts, conferences, corporate events, weddings, etc.)
  • Calendar of events with the ability to appoint responsible persons
  • Control of deadlines, automatic reminders of key stages of preparation
  • Create checklists for organising an event

CRM for customer management

  • Customer base with detailed order and interaction history
  • Automatic generation of commercial offers
  • Customer segmentation by preferences and budget
  • Built-in communication system (calls, email, messengers)

Sales and booking automation

  • Manage requests for event organisation
  • Online booking of services and places
  • Invoice generation and payment control
  • Automatic generation of contracts and acts

Contractor and staff management

  • Database of suppliers, contractors and partners
  • Controlling task execution and resource allocation
  • Automatic reconciliation of contracts and payments
  • Flexible accounting of personnel involved (hosts, artists, technical staff, etc.)

Financial control

  • Automate invoicing and payments with partners
  • Event budget accounting, cost and profitability control
  • Integration with accounting systems
  • Generate financial reports

Advertising and marketing

  • E-mail and SMS campaigns to attract customers
  • Automated creation and setup of advertising campaigns
  • Analytics of the effectiveness of advertising and promotion channels
  • Social media management and integration with advertising platforms

Online ticket sales

  • Integration with online cash systems
  • Access control and ticket checking at the entrance
  • Generate sales statistics

Analytics and reporting

  • Tracking the effectiveness of events (number of visitors, profitability, ROI)
  • Data visualisation in the form of graphs and charts
  • Analytics by traffic sources and audience engagement
  • Assessing customer satisfaction through surveys


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